Sam Elliott has capturing viewers’ hearts again in his latest voiceover, as he reinforces the Ram Truck brand’s commitment to supporting American farmers. The commercial aired during the Academy of Country Music® Awards last weekend.
This time, Elliott is promoting the Next Crop Project in which Ram will donate $20 to the National FFA Organization for every test drive taken at participating dealerships on Saturday, April 26. The Next Crop Project highlights the importance of the next generation of farmers by supporting the National FFA Organization, previously known as Future Farmers of America. Money raised during the event will be used to assist local chapters of the organization.
Ram has been proudly supported American farmers for some time now. Many of you still remember the 2013 Super Bowl commercial featuring Paul Harvey as he delivered his speech explaining why God created farmers. At that time, the automaker donated $1 million to the FFA.
Although Warsaw Chrysler Dodge Jeep Ram won’t be participating in the Next Crop Project this year, you can still donate to the organization online. And of course, you’re always welcome to stop by and swap farming stories!