Jeep and NBCUniversal are collaborating to create a once-in-a-lifetime opportunity for up to three TV viewers over the next few weeks.
New spots will air across several TV networks that will encourage viewers to share photos embodying their “Renegade spirit”—named so after the all-new 2015 Jeep Renegade—using the #RenegadeLifeContest hashtag on Instagram and Twitter.
“NBCUniversal’s portfolio of networks allows us to authentically interact with some of its most socially engaged audiences, giving our fans the opportunity to share their own unique ‘Renegade’ spirit and passion for the Jeep brand,” said Kim Adams House, head of Jeep advertising.
Three participating viewers will be chosen to fly to Los Angeles, where they will film a custom, NBCUniversal-produced spot for the Renegade. The viewers will also be invited to attend the iHeartRadio Music Awards, where the spot will air for the first time.
The best part, however, is that all three of the winning viewers will also receive an all-new 2015 Jeep Renegade! So fire up your Instagram and Twitter accounts and get to posting!