The showroom is just not an appropriate venue for trying to impress Jeep enthusiasts. There, they could only appreciate how a Jeep looked. And while that is highly important, enthusiasts need to see a Jeep in action to appreciate it.
That’s why Jeep travels to the annual Easter Rally in Moab, Utah every year, towing along all sorts of concepts. According to Mike Manley, CEO of the Jeep brand, “We go to this legendary event to showcase our latest Jeep production vehicles as well as a variety of new ideas in our concept vehicles.”
This year will feature a number of 2015 Jeep Easter Rally concepts, including…
The Jeep Chief is “a modern-day Jeep Wrangler dressed up to look like a big 1970s Jeep Cherokee” with a “surf vibe.”
The Jeep Wrangler Africa, outfitted for a challenging safari, has an extended rear-body and “a high-clearance steel front bumper with winch.”
The Jeep Staff Car was made for Jeep enthusiasts who may also be military enthusiasts. This concept looks much like a military Jeep, austere, with “open-air interior without doors with plain steel wheels, military-style headlights and a desert-tan paint job.”
CEO Manley says that Jeep expects to “delight our most loyal enthusiasts.” With these concepts, it shouldn’t be too hard.