Category Archives: 2016

Buick’s 2016 Sales Trend Upward

Buick’s sales are trending upward fast and the brand officially passed the one million sales mark back in September. That’s the earliest in history that the brand has ever surpassed a million sales. Buick’s 2016 sales are largely thanks to a single market and it isn’t the United States. China became the largest automotive market within the past few years and with Buick’s most recent sales numbers, it easy to see why.

China makes up a whopping 82% of Buick’s sales. That’s more than five times what the United States makes up. In all, more than 860,000 Buicks were sold by the end of September in China alone.

The Buick Envision reached the United States market back in July and about 6,100 have been sold since. By comparison, Chinese drivers have bought nearly 140,000. There’s little doubt the luxury crossover is popular in China.

American drivers have opted for the smaller Buick Encore, making it the best-selling model in the United States. In all, the entry-level luxury brand has six vehicles available in the United States. One model, the Verano, will leave the United States within the next few years but will continue to be sold in China.

We here at Warsaw Buick GMC hope some innovative vehicles make their way to our shores!

2016 Automotive ad of the Year – Dodge’s “Wisdom” Spot

Watching “Wisdom,” a TV spot from Dodge, it’s not hard to see what’s so special about it. It’s one of those brilliant marketing spots that quickly makes you forget that you are watching a commercial.

Everyone wants to live forever. Dodge plays on that innate human desire by featuring real centenarians sharing little bezels of wisdom. The spot initially has an almost Hallmark-like vibe to it. We hear advice like “There are miracles all around you” and “Life is good…you make it good.”

Then we hear the beautiful growl of a 2015 Dodge Challenger while the nuggets of wisdom get somewhat…aggressive. Now we’re told to “Put the pedal to the metal” and “Live fast.” We see one centenarian behind the wheel of the Challenger as he lights up the tires.

The short film was originally created to celebrate the Dodge’s 100-year anniversary. When it got over 5 million hits on YouTube overnight, the automaker decided to edit it as a commercial and air it at the Super Bowl.

“Wisdom” recently won the 2016 Automotive Ad of the Year at the 10th Nielsen Global Automotive Advertising Awards.

Meet the All-New 2016 Jeep Cherokee Overland

 

2016 Jeep Cherokee Overland

The 2016 Jeep Cherokee Overland is One of our favorite new additions to the lot here at Warsaw CDJR! This sleek SUV provides the classic style of the Jeep Cherokee with the added bonus of all the premium amenities brought in by the “Overland” badge.

The all-new 2016 Jeep Cherokee Overland features an Alpine Premium Audio System, top-notch Jeep brand 4WD, Blind Spot Monitoring, UConnect 8.4 plus Navigation, ParkSense, and more.

What’s more, the Cherokee Overland looks just as good as it runs. It comes with all-new color fascias and fresh designs for the front chin extension, door cladding and wheel flares. Add in the standard HID bi-xenon headlights, and you’re looking at a without-a-doubt head-turner.

The cabin of the 2016 Jeep Cherokee Overland features a leather-wrapped steering wheel and instrument panel, glossy Brown Zebrano wood trim, leather-trimmed front seating, and an available CommandView Duel-Pane Panoramic sunroof.

Drivers of the new Cherokee Overland will also be automatically enrolled in the Jeep Wave program, which offers exciting premium service benefits, such as two years of free vehicle maintenance.

For ultimate luxury and ultimate utility, check out the 2016 Cherokee Overland.