Category Archives: Buick

Rumored Buick Regal GS Could Mean a Fun Sports Sedan

Buick Regal GS

Since the 2018 Buick Regal debuted last month, starting its sixth generation, rumors have been floating around about a potential Regal GS, or Gran Sport.

The GS name has been around for decades to indicate Buick’s performance vehicles, and the Buick Regal GS could include a 3.6-liter V6 engine, like the one in the LaCrosse that produces 310 hp, a step up from the Regal’s current turbocharged 4-cylinder. There are also rumors that the Regal GS could come with the Camaro’s 335-horsepower V6.

The news about the Regal GS first came out in April, when The Truth About Cars saw a blurb advertising the Regal GS with the V6 engine on the Buick Canada website. It has since been taken down, but it follows previous statements from TTAC reporting that a Regal with a V6 was on its way all the way back in 2016.

The Regal GS would also probably be paired with Buick’s new twin-clutch all-wheel drive system, which offers unique torque and vectoring capabilities that will further boost the performance and make for an even more exciting drive. No details have yet been released for the possible Regal GS, but you can find out about the 2018 Regal today at Warsaw Buick GMC!

New Buick SUVs Continue the Brand’s Comeback

Buick has generated itself as a reputation as the comeback kid and it looks to keep that trend. The entry-level luxury brand narrowly avoided death in 2009 and has gained ground ever since. Much of the brand’s growth has to do with the shift towards SUVs, and if market trends are any indication, more new Buick SUVs could be on the way.

New Buick SUVs

Gaining Ground

The end of Buick seemed near when General Motors went bankrupt in 2009, but the entry-level luxury brand held true in the darkest of nights. Largely saved by its China sales, Buick has quickly gained ground.

Buick came in second on Consumer Report’s Top 10 Brands list and was the only brand under the General Motors umbrella to post a sales gain in 2016.

SUVs

Coming up on its 120th birthday, Buick has one segment to thank for its immense success: SUVs. The Enclave rolled out in 2008 and grabbed the attention of drivers far and wide. The Encore quickly became the bestselling premium small SUV. The Envision, at just a year old, saw immense success.

While sales have been waning when it comes to luxury cars, they still amount to around 20% of Buick’s sales. Executives are playing it patient and keeping an eye on the future of the sedans. For now, the focus lies on innovation through the SUV segment.

We here at Warsaw Buick GMC are pumped to see what the future holds for Buick’s SUVs!

What is Buick Torque Vectoring?

Buick Torque Vectoring - 2017 Buick Envision
Buick Torque Vectoring can be found on the new 2017 Buick Envision crossover.

There’s good news for drivers who frequently have to navigate their way through poor weather conditions. Buick’s new Active Twin Clutch all-wheel-drive system makes it easy to do so. Rather than praying for the best, with this new system drivers can make their way through snow, ice, sleet, or rain with confidence—maybe even with grace.

The new all-wheel drive system, which can be found on the new Buick Envision crossover, is made possible by Buick torque vectoring. This is an intelligent feature that has been under continuous development for 20 years. In short, torque vectoring takes power (torque) and delivers it to a specific point (vectoring). In this case, the torque is being sent to the wheels that need it the most.

Buick’s torque-vectoring technology uses electronically controlled clutches that are capable of sending all of the power to the front wheels, the rear wheels, or dividing as needed. Not only does this intelligent feature make it easier to drive in wet or icy conditions, but it also improves handling on dry, paved roads. It’s yet another reason why we at Warsaw Buick GMC are proud to support the Buick lineup each and every day. Call us to learn more about torque vectoring, or to set up a test drive and experience it.

Buick Introduces New Envision Trims for 2017

For 2016, the Buick Envision only got a couple trim levels for its introduction to the market with the Premium I and II models. These two models, while powerful and well-equipped, were less affordable than some of Buick’s other offerings. However, for 2017, the new Envision trims will slot in underneath the Premium trim levels and offer features like a separate engine option in order to give budget-conscious buyers a less expensive way to purchase the all-new crossover in Buick’s lineup.

The new trim levels are called the Base, Preferred, and Essence models and as mentioned above, rank below the Premium I and II trims. Their sticker price, however, reflects this, as they are significantly more affordable to a wider market of consumers. Additionally, the new trim levels will come standard with a new 2.5-liter inline-4 engine that’s less powerful than the engines on the Premium models.

The new Envision trims open up the Buick Envision’s lineup to provide customers with more affordable options for the powertrain, interior, and more. As a result, the 2017 model will be able to reach more people. Buick hopes teasing the public with the Premium trims for 2016 will attract more curious eyes to the nameplate and to the brand.

Buick’s 2016 Sales Trend Upward

Buick’s sales are trending upward fast and the brand officially passed the one million sales mark back in September. That’s the earliest in history that the brand has ever surpassed a million sales. Buick’s 2016 sales are largely thanks to a single market and it isn’t the United States. China became the largest automotive market within the past few years and with Buick’s most recent sales numbers, it easy to see why.

China makes up a whopping 82% of Buick’s sales. That’s more than five times what the United States makes up. In all, more than 860,000 Buicks were sold by the end of September in China alone.

The Buick Envision reached the United States market back in July and about 6,100 have been sold since. By comparison, Chinese drivers have bought nearly 140,000. There’s little doubt the luxury crossover is popular in China.

American drivers have opted for the smaller Buick Encore, making it the best-selling model in the United States. In all, the entry-level luxury brand has six vehicles available in the United States. One model, the Verano, will leave the United States within the next few years but will continue to be sold in China.

We here at Warsaw Buick GMC hope some innovative vehicles make their way to our shores!

Replica of Spock and His 1964 Buick Riviera Steals the Show

Spock and his 1964 Buick Riviera
Picture by e_chaya

The San Diego Comic Con is going down as we speak. It’s a huge event that brings together sci-fi movie lovers, toy collectors, comic book artists and fans, video game aficionados and all sorts of other creativeness.

Of course, the Star Trek franchise is always well-represented at events like this. And in the toy department, one Star Trek-themed toy may have stolen the show.

According to Gizmodo, Leonard Nimoy, who played Spock, “celebrated the success of the original Star Trek TV series by buying himself a 1964 Buick Riviera.” Back then, the Riviera would have been a perfect vehicle with which to reward yourself. It was a big and beautiful and powerful luxury car; arguably the finest of its time.

Nimoy was photographed leaning against his Buick Riviera in the backlot of the studio where they filmed the show. He was in full Spock garb.

Hot Wheels recreated this iconic photograph with its miniature replica of Spock and his 1964 Buick Riviera. Be sure to check it out!

“That’s a Buick?” Advertising Campaign Extended

General Motors is making a move to extend Buick’s “That’s a Buick?” advertising campaign with a slight twist. The original campaign began over a year ago but it’s still holding strong among viewers. The twist here is that the campaign will switch to key vehicle features rather than models that are out-of-production.

“There are people who know Buick, people who don’t know Buick and people who think they know Buick,” said Tony DiSalle, vice president of marketing at Buick-GMC. “We targeted people who think they know Buick, but have a false familiarity.”

Considering that 80% of Buick vehicles on the road today are no longer being built, that’s an enormous task. The campaign, which took a pair of Nielsen awards for favorable impressions with viewers, may just be up to the challenge. Shifting away from older models, like the LeSabre and Century sedans, to the new lineup is the future of Buick.

Buick saw an 11.4% sales increase last year. Although sales are down by 4.7% so far this year, that’s no fault of the campaign. Many customers are heading towards the fast-growing CUV segment. With a sedan-heavy lineup, Buick was bound to feel the pressure. That said, Encore sales are up over 30% through April, making it the bestselling model in the lineup. The Enclave CUV isn’t far behind.

We here at Warsaw Buick GMC are sure an advertising campaign focused on the modern features of a Buick will set sales at a steady increase!