Category Archives: Buick

Buick Introduces New Envision Trims for 2017

For 2016, the Buick Envision only got a couple trim levels for its introduction to the market with the Premium I and II models. These two models, while powerful and well-equipped, were less affordable than some of Buick’s other offerings. However, for 2017, the new Envision trims will slot in underneath the Premium trim levels and offer features like a separate engine option in order to give budget-conscious buyers a less expensive way to purchase the all-new crossover in Buick’s lineup.

The new trim levels are called the Base, Preferred, and Essence models and as mentioned above, rank below the Premium I and II trims. Their sticker price, however, reflects this, as they are significantly more affordable to a wider market of consumers. Additionally, the new trim levels will come standard with a new 2.5-liter inline-4 engine that’s less powerful than the engines on the Premium models.

The new Envision trims open up the Buick Envision’s lineup to provide customers with more affordable options for the powertrain, interior, and more. As a result, the 2017 model will be able to reach more people. Buick hopes teasing the public with the Premium trims for 2016 will attract more curious eyes to the nameplate and to the brand.

Buick’s 2016 Sales Trend Upward

Buick’s sales are trending upward fast and the brand officially passed the one million sales mark back in September. That’s the earliest in history that the brand has ever surpassed a million sales. Buick’s 2016 sales are largely thanks to a single market and it isn’t the United States. China became the largest automotive market within the past few years and with Buick’s most recent sales numbers, it easy to see why.

China makes up a whopping 82% of Buick’s sales. That’s more than five times what the United States makes up. In all, more than 860,000 Buicks were sold by the end of September in China alone.

The Buick Envision reached the United States market back in July and about 6,100 have been sold since. By comparison, Chinese drivers have bought nearly 140,000. There’s little doubt the luxury crossover is popular in China.

American drivers have opted for the smaller Buick Encore, making it the best-selling model in the United States. In all, the entry-level luxury brand has six vehicles available in the United States. One model, the Verano, will leave the United States within the next few years but will continue to be sold in China.

We here at Warsaw Buick GMC hope some innovative vehicles make their way to our shores!

Replica of Spock and His 1964 Buick Riviera Steals the Show

Spock and his 1964 Buick Riviera
Picture by e_chaya

The San Diego Comic Con is going down as we speak. It’s a huge event that brings together sci-fi movie lovers, toy collectors, comic book artists and fans, video game aficionados and all sorts of other creativeness.

Of course, the Star Trek franchise is always well-represented at events like this. And in the toy department, one Star Trek-themed toy may have stolen the show.

According to Gizmodo, Leonard Nimoy, who played Spock, “celebrated the success of the original Star Trek TV series by buying himself a 1964 Buick Riviera.” Back then, the Riviera would have been a perfect vehicle with which to reward yourself. It was a big and beautiful and powerful luxury car; arguably the finest of its time.

Nimoy was photographed leaning against his Buick Riviera in the backlot of the studio where they filmed the show. He was in full Spock garb.

Hot Wheels recreated this iconic photograph with its miniature replica of Spock and his 1964 Buick Riviera. Be sure to check it out!

“That’s a Buick?” Advertising Campaign Extended

General Motors is making a move to extend Buick’s “That’s a Buick?” advertising campaign with a slight twist. The original campaign began over a year ago but it’s still holding strong among viewers. The twist here is that the campaign will switch to key vehicle features rather than models that are out-of-production.

“There are people who know Buick, people who don’t know Buick and people who think they know Buick,” said Tony DiSalle, vice president of marketing at Buick-GMC. “We targeted people who think they know Buick, but have a false familiarity.”

Considering that 80% of Buick vehicles on the road today are no longer being built, that’s an enormous task. The campaign, which took a pair of Nielsen awards for favorable impressions with viewers, may just be up to the challenge. Shifting away from older models, like the LeSabre and Century sedans, to the new lineup is the future of Buick.

Buick saw an 11.4% sales increase last year. Although sales are down by 4.7% so far this year, that’s no fault of the campaign. Many customers are heading towards the fast-growing CUV segment. With a sedan-heavy lineup, Buick was bound to feel the pressure. That said, Encore sales are up over 30% through April, making it the bestselling model in the lineup. The Enclave CUV isn’t far behind.

We here at Warsaw Buick GMC are sure an advertising campaign focused on the modern features of a Buick will set sales at a steady increase!