Chrysler redesigned several of their models for the 2015 model year, including the Chrysler 200 and 300 sedans. All that hard work is paying off now, too. For example, the 2015 Chrysler 200 just won the award as “Car of the Year” at the Denver Auto Show. The Chrysler 200 impressed the Rocky Mountain Automotive Press Association—and the journalists honored the new and improved 200 with the award.
The Chrysler 200 is new both inside and out. In fact, the new exterior design features the new “face” of the brand’s future designs—and what a beautiful face it is. The Chrysler 200 also provides better performance than ever before, with new powertrain options and up to 36 mpg. The Chrysler 200 balances efficiency and power quite expertly, another feature that made it stand out to the journalists.
Of course, it made it stand out to customers as well. So if you’re looking for a new sedan that offers the best of all possible sedan worlds, come see us at Warsaw CJDR to learn more about the Chrysler 200 today. We’ll show you the new face of the brand, take you inside the cabin, and even let you spin it around for a test drive as well.
If you caught the American Music Awards, you may have noticed, along with us at Warsaw CDJR, that Chrysler has got great taste in music. The automaker matched up five very talented artists from Interscope Records with five vehicles from its multi-brand lineup for what amounted to a marketing bombardment of the AMA TV audience.
Marissa Hunter, director-global brand advertising and head of Ram Truck brand advertising, explained to Ad Age just how Chrysler went about deciding which artist would represent which ride in the Chrysler music ads…
Gwen Stefani got the Fiat 500L. Both are “fun, young and fashionable.” Plus, she has an Italian last name.
Phillip Phillips had the pleasure of driving a Ram 1500. Chrysler felt that the up-and-coming bard had a “a strong familiarity with the American heartland” that went well with the truck’s image.
The Imagine Dragons song “I Bet My Life” contained themes of “adventure and taking risks,” which dovetailed with the image of Jeep.
Keys to the Chrysler 200 went to Fergie. She’s “young, energetic and stylish,” much like the sedan with which she shared screen time.
And naturally, Eminem was left to promote the Dodge Charger SRT Hellcat. Chrysler felt that a performance vehicle could best symbolize the themes from Eminem’s hit tune, “Guts Over Fear.”
This week we learned the all-new 2015 Chrysler 200 has it all – style, performance, technology, and safety – as if we didn’t know that already. After rigorous testing by the Insurance Institute for Highway Safety, we at Warsaw Chrysler Dodge Jeep Ram are pleased to announce the automaker’s new sedan passed each test with the highest rating possible, adding Top Safety Pick+ to its list of awards.
The Chrysler 200 went through five tests to determine the car’s ability to protect passengers in the event of an accident: the moderate overlap front, side impact, roof, head restraints and seats, and the arduous small overlap front. In each, the 200 scored a “good” rating.
The final test, front crash prevention, is used to determine whether the vehicle has the potential to avoid accidents before they occur. When equipped with forward collision warning technology, the Chrysler 200 passed the test with flying colors, scoring a “superior” rating.
“The 200 aced the challenging small overlap front test with a good rating in every measurement category,” said Adrian Lund, IIHS president. “Chrysler should also be commended for offering forward collision warning with autonomous braking on this mainstream midsize car. Our research shows that these systems are effective in preventing some kinds of crashes from happening altogether.”
Adding its now-proven ability to keep passengers safe, is there really any reason you aren’t already on your way to Warsaw CDJR for your 2015 Chrysler 200?
We’ve been talking about the 2015 Chrysler 200 quite a bit lately, but it’s exciting news, so we’re sure you don’t mind. The latest news with the 200 is that it is being brilliantly highlighted in Chrysler’s new “Born Makers” campaign.
As you’ll remember, two commercials started running earlier this month for the Chrysler 200 that featured Detroit-native actor/singer MoZella and her rendition of Bob Dylan’s “Things Have Changed,” and the faithful employees of Chrysler Group’s Sterling Heights Assembly Plant in Michigan.
“‘Born Makers’ reminds us that it’s not just dreaming big ideas but also having the ingenuity and commitment to make them happen. It’s an homage to American innovation, serving as a reminder that you don’t have to cross an ocean for a car you’re proud to have in your driveway,” said Olivier Francois, Chrysler’s chief marketing officer.
Another section of the campaign for the 200 has yet to be released. Chrysler has partnered up with FOX’s “24: Live Another Day” where the Chrysler 200 guest stars in Jack Bauer’s action-packed adventures.
The 2015 Chrysler 200 has been discussed nonstop since its big reveal. Well now we can do more than talk about it. Warsaw Chrysler Dodge Jeep Ram has the 2015 Chrysler 200 in stock!
“With a standard nine-speed automatic transmission, a choice of two powertrains with fuel economy ratings of up to 36 miles per gallon (mpg) highway, an available state-of-the art all-wheel drive system, and an interior that will wow drivers and passengers alike, the new Chrysler 200 is raising the bar for what customers should expect from a mid-size sedan,” said Al Gardner, Chrysler Brand president and CEO.
While only the first two 2015’s have arrived on our floor, we don’t anticipate them being there for long. If you’ve been waiting patiently to get in one these bad boys, quit reading and get in here now!
There are going to be plenty more to come though. On the very first day the all-new sedan was became available, over 10,000 were ordered by eager drivers. Day two of availability saw the order nearly double to 17,000. Still, it might be a good idea to get in to the dealership today and check out the Chrysler 200 while we have them on the lot.
Everyone here at Warsaw Chrysler Dodge Jeep Ram has been raving about the all-new 2015 Chrysler 200 because there’s so much to love in Chrysler’s new mid-size sedan. You can smile and nod as we enthusiastically tell you our latest info; or, you might just catch the “200 bug” and find yourself getting as excited as we are.
“With fuel economy ratings of up to 36 miles per gallon and features typically found on more expensive luxury vehicles, the all-new 2015 Chrysler 200 delivers the premium features customers want at a price they can afford,” said Al Gardner, President and CEO of the Chrysler Brand.
Assisting the 36 mpg-yielding, 2.4-liter engine is the 200’s class-exclusive standard nine-speed automatic transmission. In addition, the all-wheel drive system knows when to automatically disconnect the rear axle and transition to front-wheel drive.
Chrysler’s new 200 delivers an efficient performance and sophisticated style. With an affordable starting price of $22,695 including destination, we can’t wait for you to see the 200 in action.