According to the J.D. Power APEAL Study, customers love pretty much everything about the Dodge Charger, Challenger, and Dart models. All three vehicles won the APEAL award in their respective segments, a testament to the brand’s ability to satisfy customers’ needs and deliver their wants.
The study evaluates vehicles’ Automotive Performance, Execution, and Layout (APEAL) based on customer responses. Participants evaluate their vehicles after 90 days of ownership and vehicles are scored on a 100-point scale.
The Dodge Charger won for the Large Car segment for the fourth year in a row. The Challenger topped the Sporty Car category for its third time in the past four years; and the Dart scored highest among competitors in the Compact Car class.
“These three APEAL awards, based on customer feedback, are a great way to celebrate Dodge’s 100 year anniversary and Chrysler Group’s commitment to continually deliver exciting, high quality vehicles,” said Doug Betts, Chrysler’s senior vice president of Quality. “A customer’s positive experiences with good quality lead to greater satisfaction, loyalty and the likelihood an owner will recommend their vehicle to friends and family. Personal recommendations are the most powerful type.”
We at Warsaw CDJR couldn’t be more proud to have so many customer favorites on our lot.