One of the most highly anticipated studies every year is released by J.D. Power. This year’s results of the Initial Quality StudySM are making big news. Warsaw Chrysler Dodge Jeep Ram is buzzing just as much as everyone else because we happen to have both Chrysler vehicles on our lot that earned spots on the prestigious list.
The 2014 Dodge Challenger and Chrysler Town & Country achieved the highest ranking in their own segments for initial quality. Chrysler Group couldn’t be happier with the results. “This is the third time in four years that Chrysler Town & Country leads the Minivan segment in this quality survey,” said Doug Betts, Chrysler Group’s senior vice president of Quality. “It reflects the commitment of employees who develop, build and test these vehicles and their recognition that every employee has a role in continually improving the quality of our products.”
New-car owners are surveyed after they’ve owned their vehicle for 90 days. These survey answers (from 233 questions) are then compiled to make up the list of winners. The Town & Country was the highest ranking in the Minivan segment and the Challenger came out on top of the mid-size sporty cars.
While not at the top of their respective segments, the Ram 1500 and Dodge Grand Caravan placed in the top three. If you’re thinking about what high quality vehicle you should purchase next, come down to Warsaw Chrysler Dodge Jeep Ram so we can show you the best vehicles on the market, as voted on by your peers.
Over the course of 100 years, a lot can change. Since the number of people who reach the century mark are few and far between, getting a first-hand account of what happened in 1914 is a special treat. As Dodge has found out while preparing for their 100th anniversary, those centenarians always have plenty of advice for the younger generations. Their advice was captured in a video that went viral in an online commercial.
Dodge first showed the commercial the public at the New York International Auto Show. “Wisdom”, was paired with the unveiling of the 2015 Dodge Charger and Challenger. According to Chrysler Group’s Chief Marketing Officer, Olivier Francois, “This video shows the power of storytelling and human connection at its best”.
After the original premiere of the cutting edge video, people began flocking to the internet to view and the newly available “Director’s Cut”. It only took the video 24 hours to be viewed by a record breaking 4,444,714 people. Since April 16 (the first showing), the internet sensation has been seen nearly 7 million times.
The advice in the video is perfect for any generation, but everyone at Warsaw Chrysler Dodge Ram is particularly enamored of “Don’t always do what you’re told”. Sounds like some great advice to us anyway. Olivier Francois chimed in on this too, “There is no other brand that could do ‘Wisdom’ because there’s only one Dodge. It has a DNA that’s just not like the others. And, like the centenarians featured in this video, it’s got 100 years of attitude behind it.”
Attitude is a great way to describe 100 years of greatness.
We’re on the edge of our seats, waiting to drive the 2015 Dodge Charger or Challenger. Who can blame us? The brand’s all-new performance cars are redesigned and hotter than ever. They are set to arrive at Warsaw Chrysler Dodge Jeep Ram later this year; but with the “Double Up” program, you can get behind the wheel of a Dodge Charger or Challenger right now.
Just goes to show why keeping a lucky rabbit’s foot isn’t just for kids.
“If you have your eye on a new Challenger or Charger, there’s no need to wait for the new models to arrive,” said Tim Kuniskis, President and CEO of the Dodge Brand. “The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars.”
You heard correctly. You can start a 12-month lease today for the 2014 Charger or Challenger; and, upon its completion, you’ll able to upgrade to a 36-month lease for the new 2015 model without upgrading your payment.
If you decide your Dodge muscle car is too good to return and you know you’ll want it long after 36 months pass, you can receive a $1,000 bonus toward your purchase.