Chrysler Sponsors Detroit Autorama High School Design Competition

Detroit Autorama High School Design Competition

The Chrysler Group is sponsoring its 3rd Annual Detroit Autorama High School Design Competition. This is a competition with huge stakes that fosters artistry and ambition amongst the youth of America.

The competition is for US public high school students in grades 10-12. Their mission, if they choose to accept it, is very open-minded and leaves immense room for creativity. The goal is to “design a next-generation Dodge brand vehicle for the year 2025, and include a 500-word essay explaining what the Dodge brand means to them,” according to The Auto Channel.

First place will receive a $60,000 scholarship to the College For Creative Studies as well as a Macbook Pro. “The purpose of this competition is to expose students early in their education to the possibility of a career in automotive design while allowing us to connect with young talent and help to develop their artistic skills,” said Mark Trostle, Head of SRT, Mopar and Motorsports Design, Chrysler Group LLC.

Someone certainly must carry the torch of automotive design and we here at Warsaw CDJR are happy to see Chrysler cultivating the America’s future designers!

Chrysler Commercials Feature Music Industry’s Best

If you caught the American Music Awards, you may have noticed, along with us at Warsaw CDJR, that Chrysler has got great taste in music. The automaker matched up five very talented artists from Interscope Records with five vehicles from its multi-brand lineup for what amounted to a marketing bombardment of the AMA TV audience.

Marissa Hunter, director-global brand advertising and head of Ram Truck brand advertising, explained to Ad Age just how Chrysler went about deciding which artist would represent which ride in the Chrysler music ads…

Gwen Stefani got the Fiat 500L. Both are “fun, young and fashionable.” Plus, she has an Italian last name.

Phillip Phillips had the pleasure of driving a Ram 1500. Chrysler felt that the up-and-coming bard had a “a strong familiarity with the American heartland” that went well with the truck’s image.

The Imagine Dragons song “I Bet My Life” contained themes of “adventure and taking risks,” which dovetailed with the image of Jeep.

Keys to the Chrysler 200 went to Fergie. She’s “young, energetic and stylish,” much like the sedan with which she shared screen time.

And naturally, Eminem was left to promote the Dodge Charger SRT Hellcat. Chrysler felt that a performance vehicle could best symbolize the themes from Eminem’s hit tune, “Guts Over Fear.”

Transmission Plant in Indiana Receives WCM Bronze Status for Chrysler

As Chrysler Group’s North American facilities continue to adopt the World Class Manufacturing (WCM) methodology to strive for a more efficient and safer workplace, we continue to celebrate as individual plants are awarded for their successful implementation of the system. The Kokomo Transmission Plant (KTP) is the most recent to be awarded with the WCM bronze status for its efforts.

The plant received the distinction after a two-day audit, which took place earlier this month, when it received a score of 51. It is the eighth North American facility to be distinguished with the status.

Discussing the preparations for KTP’s launch of all-new eight- and nine-speed transmissions, vice president and head of NAFTA Manufacturing for Chrysler Group Brian Barlow said, “Through it all, the KTP employees remained focused on implementing World Class Manufacturing and have been acknowledged for those efforts today with the awarding of bronze.”

Concerning the WCM Bronze Status for Chrysler’s transmission plant, Barlow continued, “We are proud of the commitment demonstrated by our employees and the support received from the UAW, which has been critical in making Chrysler Group’s manufacturing facilities among the best in the world.”

We at Warsaw CDJR are grateful the Chrysler Group’s facilities are dedicated not only to producing the quality vehicles that arrive on our lot, but also to caring for the valuable employees who build them.

The 2015 Ram 1500’s Performance Is a Real Winner

The Ram 1500 was recently named winner of Motor Trend’s 2015 Half-ton Pickup Shootout. Involving many top-selling trucks in the same class, the competition evaluated acceleration, handling, towing, and fuel economy among other things.

According to Chrysler, the 2015 Ram 1500’s performance was what impressed the judges the most. In particular, the EcoDiesel V6 engine—combined with the Torqueflite eight-speed transmission—allows the pickup to generate up to 305 hp , all while getting 28 mpg.

“The half-ton segment is a severely competitive environment and winning Motor Trend’s half-ton shootout validates that we have the top truck in the segment,” said Bob Hegbloom, CEO of Ram Truck Brand.

The Ram 1500 EcoDiesel also boasts over 269 lb-ft of torque, is capable of towing over 7,000 lbs, and carrying a payload of up to 1,900 lbs. The dependable pickup is designed with capability in mind, giving you the confidence to do any job.

Want to preview the winner of the Motor Trend Pickup Shootout? Stop by Warsaw CDJR.