GMC Named Most Refined Brand

When car buyers want sophistication, power, comfort, and technology, they turn to GMC. This was emphasized even more by Kelley Blue Book (KBB) naming GMC the Most Refined Brand in its 2016 Kelley Blue Book Brand Image Awards. This is the third year in a row GMC has earned this award from KBB.

Editors have praised GMC and its luxurious Denali sub-brand for its dedication to premium-quality materials, sophisticated design, industry-leading technology, and comfortable interiors. And, GMC does this while still maintaining its rugged capabilities and demeanor.

“Premium quality and exterior styling are the top two reasons customers choose GMC vehicles,” said Duncan Aldred, vice president of GMC, in a statement. “Unprecedented refinement and attention to detail provide our customers with a truly Professional Grade experience.”

Since 1999, GM has sold more than 850,000 GMC Denali vehicles. And, the Denali lineup accounted for 23% of all GMC retails sales in 2015.

If you have been searching for a luxurious vehicle that is simultaneously rugged, sophisticated, and high-tech, come check out the GMC lineup today at Warsaw Buick GMC. We have plenty of vehicles to choose from, including numerous Denali models.

Be a Focused Driver during Distracted Driving Awareness Month

In today’s world, we are constantly connected and barraged with notifications, updates, and ringing from our smartphones. While it may feel hard to resist at times, it’s critical to ignore your phone while driving in your car.

During the month of April, which is recognized as Distracted Driving Awareness month, we want to challenge all of our customers to #TakeBackYourDrive. This includes more than just texting; it means no using your phone at all, even if you have a hands-free device.

According to the National Safety Council, drivers who are talking on their cell phones, whether they are using their hands or not, are four times as likely to be involved in a car accident. And, it is estimated that 21% of all traffic accidents in the U.S. involve a driver who was using his or her phone.

Both driving and holding a conversation are thinking tasks, which means the brain cannot focus simultaneously on both. In fact, the brain actually rapidly switches between the two tasks and drivers who are talking on their phones can actually miss seeing up to 50% of their driving environments.

The major difference between talking to someone on your phone and talking to a fellow passenger is that a passenger can see the road along with the driver. An adult passenger can adjust their talking when traffic conditions get tough and can even help point out potential road hazards.

If you are ready to make the commitment to drive distraction-free, sign this online pledge and #TakeBackYourDrive.


2016 Automotive ad of the Year – Dodge’s “Wisdom” Spot

Watching “Wisdom,” a TV spot from Dodge, it’s not hard to see what’s so special about it. It’s one of those brilliant marketing spots that quickly makes you forget that you are watching a commercial.

Everyone wants to live forever. Dodge plays on that innate human desire by featuring real centenarians sharing little bezels of wisdom. The spot initially has an almost Hallmark-like vibe to it. We hear advice like “There are miracles all around you” and “Life is good…you make it good.”

Then we hear the beautiful growl of a 2015 Dodge Challenger while the nuggets of wisdom get somewhat…aggressive. Now we’re told to “Put the pedal to the metal” and “Live fast.” We see one centenarian behind the wheel of the Challenger as he lights up the tires.

The short film was originally created to celebrate the Dodge’s 100-year anniversary. When it got over 5 million hits on YouTube overnight, the automaker decided to edit it as a commercial and air it at the Super Bowl.

“Wisdom” recently won the 2016 Automotive Ad of the Year at the 10th Nielsen Global Automotive Advertising Awards.