Jeep Teams Up With Super Stars for New Campaign

Summer is the time of year that new songs hit the airwaves that make you want to sing along all day long. These songs are often a gift for those of you with a vehicle where you can open the sunroof or put the top down. One of the early summer hit albums right now is XSCAPE by Michael Jackson. Haven’t heard it? Think again. It’s in the latest Jeep commercials.

With their unique partnership with EPIC Records and USA Basketball, Jeep has introduced a new view on summer, as well as Michael Jackson’s posthumously released album, XSCAPE. Jeep is utilizing this partnership to introduce the all-new Altitude Edition as the official vehicle of summer.

Olivier Francois, Chief Marketing Officer for Jeep’s parent company, Chrysler Group LLC, explained the partnership perfectly. “Love Never Felt So Good’ makes you want to dance, to move, to play, to get up off the couch – the same way people feel when they are driving Jeep vehicles. It evokes open-air, fun, freedom – you just can’t help but picture yourself behind the wheel with the unlimited possibilities of summer.”

Jeep’s EPIC Records partnership isn’t the only cool part of the brand’s new summer campaign. Customers are getting the opportunity to participate in a summer photo contest. From May 22 to September 1, participants can post Instagram pictures with the #jeepsummer hashtag for a chance to win a new 2014 Jeep Wrangler Altitude Edition.

If that’s not enough incentive for you to love Jeep this summer, there is one more thing. For every photo posted with #jeepsummer, Jeep will donate $1 to the United Service Organization.

When you come in to Warsaw Chrysler Dodge Jeep Ram, you’ll hear why it sounds like summer is off to a great start already.

Chrysler In Top 25 Companies to Celebrate Diversity

When you’re family, it means you get to share in the joy of your family members’ successes. Everyone here at Warsaw Chrysler Dodge Jeep Ram is thrilled that Chrysler Group has been acknowledged as one of the 25 Most Noteworthy Companies for Diversity. Chrysler Group’s Senior VP of Purchasing & Supplier Quality, Scott Kunselman, said, “Chrysler Group remains as committed as ever to creating a diverse and sustainable supply base that directly reflects our customers”.

The yearly list is one of two decided upon and distributed by DiversityInc to recognize those companies who have shown a commitment to diversity. One list is made up of the top 25 companies and the second list is out the top 50. Over the past eight years, Chrysler Group has found a place on one of the two lists.

Qualifying for the list is no easy task. “Earning a spot on the lists proves that management is paying close attention to the needs of their primary constituents — employees, customers and other key stakeholders,” said Luke Visconti, DiversityInc founder and CEO. “Companies with great reputations attract the best and most skilled employees who then create and deliver the best products and services.”

Decided by a 200-question survey, the competition has grown fierce over time. This year alone, there were over one thousand companies who submitted the questionnaire. The purpose of the survey is to evaluate four keys areas (CEO Commitment, Human Capital, Corporate and Organizational Communications, and Supplier Diversity) that serve as evidence of the company’s dedication to diversity.

Everyone here at Warsaw CDJR will continue to promote our Chrysler family’s commitment to diversity and we hope that the community will feel the positive waves of the campaign as well. After all, the wider range of different people involved in such a cool campaign can only make diversity the norm, not only in the workplace, but in other facets of our community as well.

Fellow Centenarians Help Dodge Celebrate 100 Years

Over the course of 100 years, a lot can change. Since the number of people who reach the century mark are few and far between, getting a first-hand account of what happened in 1914 is a special treat. As Dodge has found out while preparing for their 100th anniversary, those centenarians always have plenty of advice for the younger generations. Their advice was captured in a video that went viral in an online commercial.

Dodge first showed the commercial the public at the New York International Auto Show. “Wisdom”, was paired with the unveiling of the 2015 Dodge Charger and Challenger. According to Chrysler Group’s Chief Marketing Officer, Olivier Francois, “This video shows the power of storytelling and human connection at its best”.

After the original premiere of the cutting edge video, people began flocking to the internet to view and the newly available “Director’s Cut”. It only took the video 24 hours to be viewed by a record breaking 4,444,714 people. Since April 16 (the first showing), the internet sensation has been seen nearly 7 million times.

The advice in the video is perfect for any generation, but everyone at Warsaw Chrysler Dodge Ram is particularly enamored of “Don’t always do what you’re told”. Sounds like some great advice to us anyway. Olivier Francois chimed in on this too, “There is no other brand that could do ‘Wisdom’ because there’s only one Dodge. It has a DNA that’s just not like the others. And, like the centenarians featured in this video, it’s got 100 years of attitude behind it.”

Attitude is a great way to describe 100 years of greatness.

Get In on the Dodge “Double-Up” Program

We’re on the edge of our seats, waiting to drive the 2015 Dodge Charger or Challenger. Who can blame us? The brand’s all-new performance cars are redesigned and hotter than ever. They are set to arrive at Warsaw Chrysler Dodge Jeep Ram later this year; but with the “Double Up” program, you can get behind the wheel of a Dodge Charger or Challenger right now.

Just goes to show why keeping a lucky rabbit’s foot isn’t just for kids.

“If you have your eye on a new Challenger or Charger, there’s no need to wait for the new models to arrive,” said Tim Kuniskis, President and CEO of the Dodge Brand. “The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars.”

2014 Challenger & 2014 Charger in the Dodge Double-Up Program
The 2014 Dodge Challenger & 2014 Dodge Charger

You heard correctly. You can start a 12-month lease today for the 2014 Charger or Challenger; and, upon its completion, you’ll able to upgrade to a 36-month lease for the new 2015 model without upgrading your payment.

If you decide your Dodge muscle car is too good to return and you know you’ll want it long after 36 months pass, you can receive a $1,000 bonus toward your purchase.

For all of the details, come see us at Warsaw Chrysler Dodge Jeep Ram. You’ll be driving your Dodge Charger or Challenger in no time.

Chrysler Group Vehicles on WardsAuto 10 Best Interiors

2014 Jeep Cherokee - 10 Best Interiors - WardsAutoAccording to WardsAuto, 10 vehicle interiors stand above the rest of the new 2014 cars, and two of them are Chrysler Group’s 2015 Chrysler 200 and 2014 Jeep Cherokee. The staff at Warsaw Chrysler Dodge Jeep Ram couldn’t be more proud to have one-fifth of the 10 Best Interiors on our lot.

Eight editors from the WardsAuto team spent over two months evaluating 41 vehicles. They drove them through the streets of Detroit taking special notice of interior features like the vehicles’ ergonomics, driver information, fit-and-finish, materials, value, safety, comfort, and design harmony.

WardsAuto Editor-in-Chief Drew Winter said, “Designers paid extraordinary attention to detail in the new Chrysler 200C interior design and it shows. Specially engineered wood veneer sweeps across the instrument panel and has a wonderful natural feel.”2015 Chrysler 200 - 10 Best Interiors - WardsAuto

“After this year’s brutal winter, the judges developed a real soft spot for the new Jeep Cherokee Limited. Its interior is roomy, comfortable, and boldly styled with highly sculpted shapes and contrasting colors. Fold-flat rear seats add lots of utility and the Uconnect system is the best in the business,” he added.

Come in to the dealership today for a tour of these incredible interiors and a test drive.

Ram Trucks Stand by American Farmers

Sam Elliott has capturing viewers’ hearts again in his latest voiceover, as he reinforces the Ram Truck brand’s commitment to supporting American farmers. The commercial aired during the Academy of Country Music® Awards last weekend.

This time, Elliott is promoting the Next Crop Project in which Ram will donate $20 to the National FFA Organization for every test drive taken at participating dealerships on Saturday, April 26. The Next Crop Project highlights the importance of the next generation of farmers by supporting the National FFA Organization, previously known as Future Farmers of America. Money raised during the event will be used to assist local chapters of the organization.

Ram has been proudly supported American farmers for some time now. Many of you still remember the 2013 Super Bowl commercial featuring Paul Harvey as he delivered his speech explaining why God created farmers. At that time, the automaker donated $1 million to the FFA.

Although Warsaw Chrysler Dodge Jeep Ram won’t be participating in the Next Crop Project this year, you can still donate to the organization online. And of course, you’re always welcome to stop by and swap farming stories!

Find Out What’s in the Chrysler 200

Everyone here at Warsaw Chrysler Dodge Jeep Ram has been raving about the all-new 2015 Chrysler 200 because there’s so much to love in Chrysler’s new mid-size sedan. You can smile and nod as we enthusiastically tell you our latest info; or, you might just catch the “200 bug” and find yourself getting as excited as we are.2015 Chrysler 200

 “With fuel economy ratings of up to 36 miles per gallon and features typically found on more expensive luxury vehicles, the all-new 2015 Chrysler 200 delivers the premium features customers want at a price they can afford,” said Al Gardner, President and CEO of the Chrysler Brand.

Assisting the 36 mpg-yielding, 2.4-liter engine is the 200’s class-exclusive standard nine-speed automatic transmission. In addition, the all-wheel drive system knows when to automatically disconnect the rear axle and transition to front-wheel drive.

Chrysler’s new 200 delivers an efficient performance and sophisticated style. With an affordable starting price of $22,695 including destination, we can’t wait for you to see the 200 in action.