Buick has generated itself as a reputation as the comeback kid and it looks to keep that trend. The entry-level luxury brand narrowly avoided death in 2009 and has gained ground ever since. Much of the brand’s growth has to do with the shift towards SUVs, and if market trends are any indication, more new Buick SUVs could be on the way.
The end of Buick seemed near when General Motors went bankrupt in 2009, but the entry-level luxury brand held true in the darkest of nights. Largely saved by its China sales, Buick has quickly gained ground.
Buick came in second on Consumer Report’s Top 10 Brands list and was the only brand under the General Motors umbrella to post a sales gain in 2016.
Coming up on its 120th birthday, Buick has one segment to thank for its immense success: SUVs. The Enclave rolled out in 2008 and grabbed the attention of drivers far and wide. The Encore quickly became the bestselling premium small SUV. The Envision, at just a year old, saw immense success.
While sales have been waning when it comes to luxury cars, they still amount to around 20% of Buick’s sales. Executives are playing it patient and keeping an eye on the future of the sedans. For now, the focus lies on innovation through the SUV segment.
We here at Warsaw Buick GMC are pumped to see what the future holds for Buick’s SUVs!