Tag Archives: buick

Beating the Winter Blues

Beating the Winter Blues
Oh The Weather Outside Is Frightful

Winter can be a real drag for some. The days are shorter, the weather is colder and it all adds up to the desire to stay under the blankets longer each morning. If you’re having trouble beating the winter blues, try some of these tips that are proven to help improve your mood.

Let in the Light

One of the reasons people can get down in the winter is the lack of sunlight. Make a point of opening the blinds and sitting near the window when the sun is up. Or, force yourself to bundle up and take a walk outside each day for 15 to 20 minutes to get a good dosage of vitamin D.

Exercise

Not only does exercising release endorphins (which help cheer you up) but it’s an excuse to get up and get out of the house. Getting your body moving will help you feel better physically and, ultimately, emotionally.

Stay Upbeat

For an extra boost, listen to some upbeat music while you exercise. Research has shown that happier music improves moods in the moment and in the long run.

Keep Dreaming

If you feel like winter will never end, remind yourself that it will by planning a sunny vacation. Focusing on the warmer season that’s only months away has been proven to improve moods, promising, as always, that the sun will come out tomorrow.

Do you think this is good advice? Let all of us at Warsaw Buick GMC in Warsaw, IN know in the comments below!

Buick’s 2016 Sales Trend Upward

Buick’s sales are trending upward fast and the brand officially passed the one million sales mark back in September. That’s the earliest in history that the brand has ever surpassed a million sales. Buick’s 2016 sales are largely thanks to a single market and it isn’t the United States. China became the largest automotive market within the past few years and with Buick’s most recent sales numbers, it easy to see why.

China makes up a whopping 82% of Buick’s sales. That’s more than five times what the United States makes up. In all, more than 860,000 Buicks were sold by the end of September in China alone.

The Buick Envision reached the United States market back in July and about 6,100 have been sold since. By comparison, Chinese drivers have bought nearly 140,000. There’s little doubt the luxury crossover is popular in China.

American drivers have opted for the smaller Buick Encore, making it the best-selling model in the United States. In all, the entry-level luxury brand has six vehicles available in the United States. One model, the Verano, will leave the United States within the next few years but will continue to be sold in China.

We here at Warsaw Buick GMC hope some innovative vehicles make their way to our shores!

Replica of Spock and His 1964 Buick Riviera Steals the Show

Spock and his 1964 Buick Riviera
Picture by e_chaya

The San Diego Comic Con is going down as we speak. It’s a huge event that brings together sci-fi movie lovers, toy collectors, comic book artists and fans, video game aficionados and all sorts of other creativeness.

Of course, the Star Trek franchise is always well-represented at events like this. And in the toy department, one Star Trek-themed toy may have stolen the show.

According to Gizmodo, Leonard Nimoy, who played Spock, “celebrated the success of the original Star Trek TV series by buying himself a 1964 Buick Riviera.” Back then, the Riviera would have been a perfect vehicle with which to reward yourself. It was a big and beautiful and powerful luxury car; arguably the finest of its time.

Nimoy was photographed leaning against his Buick Riviera in the backlot of the studio where they filmed the show. He was in full Spock garb.

Hot Wheels recreated this iconic photograph with its miniature replica of Spock and his 1964 Buick Riviera. Be sure to check it out!

Buick Sets Global Sales Record for a Third Consecutive Year

Global Sales Record

Buicks are known as some of the fastest vehicles available. There’s simply no slowing Buick down, especially when it comes to sales!

According to a press release from Buick, the automaker set a global sales record for a third consecutive year.

In 2015, the automotive brand surpassed the 2014 record of 1,170,115 units sold. 2015 marks the third year in a row that Buick has beaten its previous sales record.

Buick’s success in 2015 can be accredited to two main sources. The sales of Buicks in China have grown astronomically. Meanwhile, more crossovers were delivered and sold here in the United States.

“Buick’s momentum is undeniable as new customers worldwide discover Buick’s lineup of beautiful, approachable premium vehicles,” said Duncan Aldred, vice president of Global Buick. “We think 2016 will be another watershed year for the brand with the global launch of the new 2017 LaCrosse, the North American launch of the Envision, the U.S. launch of the Cascada, and the Chinese launch of a new Verano hatchback. Our products and our customer service have never been better.”

Stop by Warsaw Buick GMC to help make 2016 another record-breaking year for Buick!

“That’s a Buick?” Advertising Campaign Extended

General Motors is making a move to extend Buick’s “That’s a Buick?” advertising campaign with a slight twist. The original campaign began over a year ago but it’s still holding strong among viewers. The twist here is that the campaign will switch to key vehicle features rather than models that are out-of-production.

“There are people who know Buick, people who don’t know Buick and people who think they know Buick,” said Tony DiSalle, vice president of marketing at Buick-GMC. “We targeted people who think they know Buick, but have a false familiarity.”

Considering that 80% of Buick vehicles on the road today are no longer being built, that’s an enormous task. The campaign, which took a pair of Nielsen awards for favorable impressions with viewers, may just be up to the challenge. Shifting away from older models, like the LeSabre and Century sedans, to the new lineup is the future of Buick.

Buick saw an 11.4% sales increase last year. Although sales are down by 4.7% so far this year, that’s no fault of the campaign. Many customers are heading towards the fast-growing CUV segment. With a sedan-heavy lineup, Buick was bound to feel the pressure. That said, Encore sales are up over 30% through April, making it the bestselling model in the lineup. The Enclave CUV isn’t far behind.

We here at Warsaw Buick GMC are sure an advertising campaign focused on the modern features of a Buick will set sales at a steady increase!