Watching “Wisdom,” a TV spot from Dodge, it’s not hard to see what’s so special about it. It’s one of those brilliant marketing spots that quickly makes you forget that you are watching a commercial.
Everyone wants to live forever. Dodge plays on that innate human desire by featuring real centenarians sharing little bezels of wisdom. The spot initially has an almost Hallmark-like vibe to it. We hear advice like “There are miracles all around you” and “Life is good…you make it good.”
Then we hear the beautiful growl of a 2015 Dodge Challenger while the nuggets of wisdom get somewhat…aggressive. Now we’re told to “Put the pedal to the metal” and “Live fast.” We see one centenarian behind the wheel of the Challenger as he lights up the tires.
The short film was originally created to celebrate the Dodge’s 100-year anniversary. When it got over 5 million hits on YouTube overnight, the automaker decided to edit it as a commercial and air it at the Super Bowl.
“Wisdom” recently won the 2016 Automotive Ad of the Year at the 10th Nielsen Global Automotive Advertising Awards.
Buyer’s remorseis perhaps one of the worst feelings you can get, especially after making a major purchase like a house or car. But, if you decide to buy a Dodge Challenger or Jeep Grand Cherokee, you may end up feel more satisfied than the average consumer.
Both of these vehicles came away as winners in their respective segments in the AutoPacific Vehicle Satisfaction Awards. For this year’s results, AutoPacific surveyed more than 66,000 new car owners who rated their vehicles in 50 different areas that included performance, fuel economy, interior comfort, and more.
“In many cases, an extremely satisfying vehicle is not the car or truck that has the best absolute build quality or the best safety rating,” said George Peterson, president of AutoPacific, in a statement. “VSAs look at the big picture, which includes owners’ experiences with their vehicle’s quality and safety, but also goes deeper into the heart of the ownership experience.”
This is the second time in three years the Dodge Challenger has come away with this award in the Sporty Car segment. This accolade continues to add to the Jeep Grand Cherokee’s ever-growing list of awards. It is the most-awarded SUV ever.
Come check out both award-winning vehicle today at Warsaw Chrysler Dodge Jeep Ram.
The 2015 Charger and Challenger SRT Hellcats are so outrageously powerful, it’s hard to imagine how many people would actually be able to purchase and drive them. And yet – Dodge has asked its dealer network to stop creating them due to overwhelming demand.
Dodge literally cannot produce the Hellcats fast enough for all of the interested consumers to buy one. These vehicles get over 700 horsepower, and yet they’re some of the most popular cars of the year.
According to a company spokesperson, Dodge is “temporarily restricting orders while we validate current orders that are in the system.” As frustrating as this might be for Dodge, it’s got to feel good to have underestimated than to have overestimated.
Are you one of the many people trying to get their hands on a basically sold-out 2015 Hellcat? Let us know what you think in the comments, and get your order in quickly.
Harkening back to the 70s, Dodge has decided to offer new Challenger Shaker models. These models feature a unique hood scoop that offers a new look, as well as a new feel. This upgrade is just one more reason the Challenger is one of the best muscle cars on the market.
So what exactly does a hood scoop do? According the Dodge, the Shaker scoop increases cold-air induction, upping horsepower. The name comes from the way the model shakes along with the engine (in a good way). The new Dodge Challenger Shaker models come in three basic types: Challenger R/T Shaker, R/T Plus Shaker, and first-ever 392 HEMI® Scat Pack Shaker.
“After selling out last year’s Shaker model production in just four days, our hardcore Challenger customers demanded we bring back the Shaker – plus offer more power and more performance,” said Tim Kuniskis, President and CEO of Dodge and SRT. “We listened, and for 2015, the new Dodge Challenger lineup offers the legendary Shaker hood expanded to include our 485 horsepower HEMI V-8.”
The new Scat Pack racer comes with best-in-class performance thanks to improved equipment. It produces 485 hp and 475 lb-ft of torque, and it paired with a TorqueFlite eight-speed transmission. Not only do these new models look and feel great, they’re also incredibly fast as well.
Seeing one of Jay Leno’s cars get auctioned off is never boring. This time Mr. Leno auctioned off his limited edition 2008 Dodge Challenger SRT8. An avid car collector, Leno put the muscle car up for auction with the proceeds going to the United Service Organization (USO). It sold for a whopping $360,000.
As if that wasn’t enough, generous donators put in an additional $205,000. Every cent is going to the nonprofit organization. “When people know that 100 percent of it is going directly to the men and women of the armed forces, they really step up, and that was fun to see,” Jay Leno said. Leno offered to deliver the car himself until he learned the buyer was from Maine.
The Gooding & Company’s Scottsdale Auction raised a total of $565,000 on Leno’s contribution alone. Last year, Leno put up a restored 1957 Buick Caballero Estate station wagon signed by George W. Bush.
The proceeds on that sale headed to the George W. Bush Military Service Initiative. The first buyer paid $300,000 and immediately donated it back. It raised another $280,000. Leno’s website for cars and collecting is here.
According to the J.D. Power APEAL Study, customers love pretty much everything about the Dodge Charger, Challenger, and Dart models. All three vehicles won the APEAL award in their respective segments, a testament to the brand’s ability to satisfy customers’ needs and deliver their wants.
The study evaluates vehicles’ Automotive Performance, Execution, and Layout (APEAL) based on customer responses. Participants evaluate their vehicles after 90 days of ownership and vehicles are scored on a 100-point scale.
The Dodge Charger won for the Large Car segment for the fourth year in a row. The Challenger topped the Sporty Car category for its third time in the past four years; and the Dart scored highest among competitors in the Compact Car class.
“These three APEAL awards, based on customer feedback, are a great way to celebrate Dodge’s 100 year anniversary and Chrysler Group’s commitment to continually deliver exciting, high quality vehicles,” said Doug Betts, Chrysler’s senior vice president of Quality. “A customer’s positive experiences with good quality lead to greater satisfaction, loyalty and the likelihood an owner will recommend their vehicle to friends and family. Personal recommendations are the most powerful type.”
We at Warsaw CDJR couldn’t be more proud to have so many customer favorites on our lot.