Its 2015 and with so much innovation in the works, Chrysler managed to find a way to stand out. Meet the new “Drive Proud” advertising campaign. The campaign features a range of professionals. You can find the campaign in broadcast, print, and digital form.
Chrysler’s advertising campaign is narrated by Peter Dinklage ( “Game of Thrones”) and the first commercial, “The Kings & Queens of America”, launched April 9th. The “Drive Proud” campaign features and celebrates hard work through life. No matter your profession, Chrysler’s got you covered.
“Our latest homage to the relentless and proud is ‘The Kings and Queens of America,’ where we recognize nobility not as a birthright but an earned designation. Because meaningful success doesn’t appear magically on a silver platter; it is earned and should be rewarded. The crown jewel in this case being the new Chrysler 300 – a car crafted with them in mind,” said Olivier Francois, Chief Marketing Officer.
Among the lineup are Becky Hammon, assistant coach to the San Antonio Spurs, Alexis Ohanian, cofounder of Reddit, Phil Ivey, professional gambler and entrepreneur, Kwaku Alston, photographer, and Tiffany Scrade, jewelry designer.
That isn’t all of the careers that are represented. Chrysler’s just getting started and there’s much more to come. The campaign is focused around the Chrysler 300 and centers on the message of success through hard work. If you would like to reap the luxurious rewards for your hard work, come visit us at Warsaw Chrysler Dodge Jeep Ram to take a 300 for a test drive.