Its 2015 and with so much innovation in the works, Chrysler managed to find a way to stand out. Meet the new “Drive Proud” advertising campaign. The campaign features a range of professionals. You can find the campaign in broadcast, print, and digital form.
Chrysler’s advertising campaign is narrated by Peter Dinklage ( “Game of Thrones”) and the first commercial, “The Kings & Queens of America”, launched April 9th. The “Drive Proud” campaign features and celebrates hard work through life. No matter your profession, Chrysler’s got you covered.
“Our latest homage to the relentless and proud is ‘The Kings and Queens of America,’ where we recognize nobility not as a birthright but an earned designation. Because meaningful success doesn’t appear magically on a silver platter; it is earned and should be rewarded. The crown jewel in this case being the new Chrysler 300 – a car crafted with them in mind,” said Olivier Francois, Chief Marketing Officer.
Among the lineup are Becky Hammon, assistant coach to the San Antonio Spurs, Alexis Ohanian, cofounder of Reddit, Phil Ivey, professional gambler and entrepreneur, Kwaku Alston, photographer, and Tiffany Scrade, jewelry designer.
That isn’t all of the careers that are represented. Chrysler’s just getting started and there’s much more to come. The campaign is focused around the Chrysler 300 and centers on the message of success through hard work. If you would like to reap the luxurious rewards for your hard work, come visit us at Warsaw Chrysler Dodge Jeep Ram to take a 300 for a test drive.
Jeep and NBCUniversal are collaborating to create a once-in-a-lifetime opportunity for up to three TV viewers over the next few weeks.
New spots will air across several TV networks that will encourage viewers to share photos embodying their “Renegade spirit”—named so after the all-new 2015 Jeep Renegade—using the #RenegadeLifeContest hashtag on Instagram and Twitter.
“NBCUniversal’s portfolio of networks allows us to authentically interact with some of its most socially engaged audiences, giving our fans the opportunity to share their own unique ‘Renegade’ spirit and passion for the Jeep brand,” said Kim Adams House, head of Jeep advertising.
Three participating viewers will be chosen to fly to Los Angeles, where they will film a custom, NBCUniversal-produced spot for the Renegade. The viewers will also be invited to attend the iHeartRadio Music Awards, where the spot will air for the first time.
The best part, however, is that all three of the winning viewers will also receive an all-new 2015 Jeep Renegade! So fire up your Instagram and Twitter accounts and get to posting!
We’ve been talking about the 2015 Chrysler 200 quite a bit lately, but it’s exciting news, so we’re sure you don’t mind. The latest news with the 200 is that it is being brilliantly highlighted in Chrysler’s new “Born Makers” campaign.
As you’ll remember, two commercials started running earlier this month for the Chrysler 200 that featured Detroit-native actor/singer MoZella and her rendition of Bob Dylan’s “Things Have Changed,” and the faithful employees of Chrysler Group’s Sterling Heights Assembly Plant in Michigan.
“‘Born Makers’ reminds us that it’s not just dreaming big ideas but also having the ingenuity and commitment to make them happen. It’s an homage to American innovation, serving as a reminder that you don’t have to cross an ocean for a car you’re proud to have in your driveway,” said Olivier Francois, Chrysler’s chief marketing officer.
Another section of the campaign for the 200 has yet to be released. Chrysler has partnered up with FOX’s “24: Live Another Day” where the Chrysler 200 guest stars in Jack Bauer’s action-packed adventures.
Summer is the time of year that new songs hit the airwaves that make you want to sing along all day long. These songs are often a gift for those of you with a vehicle where you can open the sunroof or put the top down. One of the early summer hit albums right now is XSCAPE by Michael Jackson. Haven’t heard it? Think again. It’s in the latest Jeep commercials.
With their unique partnership with EPIC Records and USA Basketball, Jeep has introduced a new view on summer, as well as Michael Jackson’s posthumously released album, XSCAPE. Jeep is utilizing this partnership to introduce the all-new Altitude Edition as the official vehicle of summer.
Olivier Francois, Chief Marketing Officer for Jeep’s parent company, Chrysler Group LLC, explained the partnership perfectly. “Love Never Felt So Good’ makes you want to dance, to move, to play, to get up off the couch – the same way people feel when they are driving Jeep vehicles. It evokes open-air, fun, freedom – you just can’t help but picture yourself behind the wheel with the unlimited possibilities of summer.”
Jeep’s EPIC Records partnership isn’t the only cool part of the brand’s new summer campaign. Customers are getting the opportunity to participate in a summer photo contest. From May 22 to September 1, participants can post Instagram pictures with the #jeepsummer hashtag for a chance to win a new 2014 Jeep Wrangler Altitude Edition.
If that’s not enough incentive for you to love Jeep this summer, there is one more thing. For every photo posted with #jeepsummer, Jeep will donate $1 to the United Service Organization.
Over the course of 100 years, a lot can change. Since the number of people who reach the century mark are few and far between, getting a first-hand account of what happened in 1914 is a special treat. As Dodge has found out while preparing for their 100th anniversary, those centenarians always have plenty of advice for the younger generations. Their advice was captured in a video that went viral in an online commercial.
Dodge first showed the commercial the public at the New York International Auto Show. “Wisdom”, was paired with the unveiling of the 2015 Dodge Charger and Challenger. According to Chrysler Group’s Chief Marketing Officer, Olivier Francois, “This video shows the power of storytelling and human connection at its best”.
After the original premiere of the cutting edge video, people began flocking to the internet to view and the newly available “Director’s Cut”. It only took the video 24 hours to be viewed by a record breaking 4,444,714 people. Since April 16 (the first showing), the internet sensation has been seen nearly 7 million times.
The advice in the video is perfect for any generation, but everyone at Warsaw Chrysler Dodge Ram is particularly enamored of “Don’t always do what you’re told”. Sounds like some great advice to us anyway. Olivier Francois chimed in on this too, “There is no other brand that could do ‘Wisdom’ because there’s only one Dodge. It has a DNA that’s just not like the others. And, like the centenarians featured in this video, it’s got 100 years of attitude behind it.”
Attitude is a great way to describe 100 years of greatness.