As manufacturing becomes increasingly global, with foreign cars being manufactured in the U.S. and domestic cars sourcing parts and labor overseas, which cars are really the most American? A recent study puts the GMC Acadia Limited and Buick Enclave at the top of the list.
Car and Driver ranked the GMC Acadia Limited and the Buick Enclave as tied for first place in their recent list of the most American cars of 2017. Car and Driver’s list isn’t simply a matter of opinion, either. Their ranking system is based on a new formula developed by a professor at American University. If you’re looking for cars built in America and from parts sourced from the U.S., look no further than the GMC Acadia Limited and the Buick Enclave.
Both models are built at General Motors’ Lansing, Michigan assembly plant, which GM says has turned out more than 2 million vehicles to date–and these cars aren’t just put together in the US; they’re constructed from parts largely sourced in the US, too. The Acadia Limited, for example, sources an incredible 71% of its parts from the U.S. and Canada.
Compared to other cars—even those we typically think of as classically American—the GMC Acadia Limited and Buick Enclave stand out above the rest. Check them both out at Warsaw Buick GMC today!
General Motors is making a move to extend Buick’s “That’s a Buick?” advertising campaign with a slight twist. The original campaign began over a year ago but it’s still holding strong among viewers. The twist here is that the campaign will switch to key vehicle features rather than models that are out-of-production.
“There are people who know Buick, people who don’t know Buick and people who think they know Buick,” said Tony DiSalle, vice president of marketing at Buick-GMC. “We targeted people who think they know Buick, but have a false familiarity.”
Considering that 80% of Buick vehicles on the road today are no longer being built, that’s an enormous task. The campaign, which took a pair of Nielsen awards for favorable impressions with viewers, may just be up to the challenge. Shifting away from older models, like the LeSabre and Century sedans, to the new lineup is the future of Buick.
Buick saw an 11.4% sales increase last year. Although sales are down by 4.7% so far this year, that’s no fault of the campaign. Many customers are heading towards the fast-growing CUV segment. With a sedan-heavy lineup, Buick was bound to feel the pressure. That said, Encore sales are up over 30% through April, making it the bestselling model in the lineup. The Enclave CUV isn’t far behind.
We here at Warsaw Buick GMC are sure an advertising campaign focused on the modern features of a Buick will set sales at a steady increase!