Two FCA US vehicles recently proved that the American carmaker offers terrific vehicles at a value-oriented price. Both the 2015 Jeep Wrangler and 2015 Ram 1500 were recently recognized with Vincentric Best Value in America Awards in their respective segments.
“The Ram 1500 and the Jeep Wrangler earned Vincentric Best Value in America awards by delivering best-in-class performances when we measured total cost of ownership and compared it to expected results for the competitors in each vehicle’s segment,” said David Wurster, Vincentric President. “Contributing to their success was that both vehicles had the lowest total cost of ownership over five years in their respective categories.”
The Jeep Wrangler has earned the Best Value in America award for four years in a row in the Compact/Mid-size SUV segment. This is the first time the Ram 1500 has been recognized by the award in the Full-size ½-ton Pickup segment and we doubt it will be the truck’s last. The awards were decided after Vincentric analyzed each vehicle’s cost of ownership, including their fuel costs, insurance costs, and maintenance costs.
If you are interested in seeing just how value-oriented these vehicles are, stop in to Warsaw Chrysler Dodge Jeep Ram today and give them a test-drive!
The Ram 1500 is one of the best trucks out on the market right now—it’s a full-size truck with tons of performance power, but a diesel engine that helps it post the highest mpg ratings in its segment. Now, the Ram brand has rewarded customers with a special new version of the 1500—the 2015 Ram 1500 Rebel, which is a Ram 1500 that takes you to off-road truck heaven.
“Offering an off-road-style package on the Ram 1500 has been on our to-do list for some time but the right combination didn’t present itself until now,” said Bob Hegbloom, President and CEO — Ram Truck Brand, FCA US LLC. “The Rebel drops right into a core segment of the truck market with unique design cues and can-do attitude backed by Ram Truck engineering.”
The Rebel also features extra styling in the exterior and interior, sports bigger wheels and a higher body, and tons of great off-road capability. To learn more about the regular 2015 Ram 1500 or the special new Rebel version, come see us at Warsaw CDJR. Either way, you’ll be getting a version of the greatest full-size truck on the road.
If you caught the American Music Awards, you may have noticed, along with us at Warsaw CDJR, that Chrysler has got great taste in music. The automaker matched up five very talented artists from Interscope Records with five vehicles from its multi-brand lineup for what amounted to a marketing bombardment of the AMA TV audience.
Marissa Hunter, director-global brand advertising and head of Ram Truck brand advertising, explained to Ad Age just how Chrysler went about deciding which artist would represent which ride in the Chrysler music ads…
Gwen Stefani got the Fiat 500L. Both are “fun, young and fashionable.” Plus, she has an Italian last name.
Phillip Phillips had the pleasure of driving a Ram 1500. Chrysler felt that the up-and-coming bard had a “a strong familiarity with the American heartland” that went well with the truck’s image.
The Imagine Dragons song “I Bet My Life” contained themes of “adventure and taking risks,” which dovetailed with the image of Jeep.
Keys to the Chrysler 200 went to Fergie. She’s “young, energetic and stylish,” much like the sedan with which she shared screen time.
And naturally, Eminem was left to promote the Dodge Charger SRT Hellcat. Chrysler felt that a performance vehicle could best symbolize the themes from Eminem’s hit tune, “Guts Over Fear.”
The Ram 1500 was recently named winner of Motor Trend’s 2015 Half-ton Pickup Shootout. Involving many top-selling trucks in the same class, the competition evaluated acceleration, handling, towing, and fuel economy among other things.
According to Chrysler, the 2015 Ram 1500’s performance was what impressed the judges the most. In particular, the EcoDiesel V6 engine—combined with the Torqueflite eight-speed transmission—allows the pickup to generate up to 305 hp , all while getting 28 mpg.
“The half-ton segment is a severely competitive environment and winning Motor Trend’s half-ton shootout validates that we have the top truck in the segment,” said Bob Hegbloom, CEO of Ram Truck Brand.
The Ram 1500 EcoDiesel also boasts over 269 lb-ft of torque, is capable of towing over 7,000 lbs, and carrying a payload of up to 1,900 lbs. The dependable pickup is designed with capability in mind, giving you the confidence to do any job.
Want to preview the winner of the Motor Trend Pickup Shootout? Stop by Warsaw CDJR.